***New Records Set at 2022 Derby Event***
Highest Number of Attendees and Several Records Broken at Arizona’s 2022 Premier
Kentucky Derby Party –
The Bulleit Bourbon Derby DayClub: Presented by Sanderson Lincoln
Among the Festive Experiences were Live Horse Racing, 3 Food Trucks, 50/50 Raffle, Sponsor Activations and 8 TV’s On-Site
(PHOENIX, Ariz.) – Arizona’s most exclusive and only Kentucky Derby Event with LIVE thoroughbred horse racing and on-site betting wrapped up the 2022 event with the highest number of attendees on site and some new records when it came to food and beverage sales. The Bulleit Bourbon Derby DayClub is a co-production and of co-creation of The Bentley Scottsdale Polo Championships, America’s most attended polo event which returns to WestWorld of Scottsdale on Saturday, November 5th, 2022.
The event, which took place at Turf Paradise on Saturday, May 7th saw a record 1,605 fans turn out, the most ever for the Bulleit Bourbon Derby DayClub festivities which included a party on the rails, hat contest, on-site betting terminals for live races and Kentucky derby races plus food and drink provided by M Catering and their local food trucks, along with other partners. Food and beverage sales were up 45-percent from 2021, which had previously shattered all attendance and revenue numbers.
The 2022 event also saw unique sponsor activations. Some of those crowd pleasing experiences included, the Stella Artois Airstream Bar with draft beer, a mint julep tasting station at the Bulleit Bourbon Woody Tailgate Trailer, and a fresh flower and citrus photo wall provided by Ketel One Botanicals.
With all the 2022 records being shattered — organizers say they also set up the largest tent ever (60′ x 220′) on-site at the event. Inside guests enjoyed the Sanderson Lincoln Black Label Lounge which included reserved tables in the covered, air-cooled track-side tent near the finish line. It also included amazing views plus convenient access to betting terminals, no-host bar inside the tent for Mint Juleps, champagne, and cocktails.
Other Bulleit Bourbon Derby DayClub guests enjoyed the Ketel One Botanical Pavilion with reserved tables in the covered Ketel One Botanical Pavilion located near the finish line.
With new sponsors like Cintron and Draft Kings, the day proved to be one of the best in the history of the event.
“This was our biggest and most festive Bulleit Bourbon Derby DayClub ever,” said Owner Jason Rose. “Not only did we sell out of tables weeks before the event, but we increased the size of the tents by 25-percent and brought out additional food trucks and other accommodations for a growing crowd.”
The 2022 event also showcased a 50/50 Raffle with half the proceeds benefiting the Higher Education Trust Managed by the Arabian Horse Association of Arizona and the other half going to one lucky winner.
Tickets go on sale in early June for the Bentley Scottsdale Polo Championships. For more information and to reserve your table please visit www.thepoloparty.com or call (480) 423-1414.
The Bulleit Bourbon Derby DayClub took place at Turf Paradise, The Valley’s only live horse racing track, located in North Phoenix at 1501 W Bell Rd, Phoenix, AZ 85023.